SPRINKLE X PALETTE SANS PROFESSIONAL

yet modern feel to the company, emphasizing the Davis, CA 95616 butterfly logo and sprinkles. Katelyn Wong Business Card Founder Flutter Sweets business cards communicate a fun, 264 Monarch St. Incorrect Uses Do not change the color of the logo to Do not distort the logo by stretching or alternating colors or gradients shrinking it Do not separate the butterfly graphic Do not rotate the logo horizontally, vertically, from the text or diagonally 12 Headlines ABCDEFGHIJKLMNOPQRSTUVWZYZ Open Sans, Bold abcdefghijklmnopqrstuvwxyz Subheadings ABCDEFGHIJKLMNOPQRSTUVWZYZ Open Sans, SemiBold abcdefghijklmnopqrstuvwxyz Body Copy ABCDEFGHIJKLMNOPQRSTUVWZYZ Roboto, Regular abcdefghijklmnopqrstuvwxyz 11 All fonts can be adjusted in size and weight to convey hierarchy. All headlines and subheadings should be in Open Sans, while all body copy text should be in Roboto. Typography Flutter Sweets uses the two fonts Open Sans and Roboto for headlines and body copy to convey the clean, modern, and professionalism of the company. These colors can be used in sprinkles, packaging, or other branding assets, but should not overpower the blue and white primary brand colors. Secondary Palette Secondary colors are used as accents to the primary colors to convey a fun, friendly, and sugary tone. These colors were inspired by the unique and rich color of Morpho butterfly wings, created with the use of structural color instead of pigments. Primary Palette The primary colors used for Flutter sweets are light blue and white to communicate the light and creamy taste of the sweets. The smaller logo should only be used when the logo is used at a 1 inch size or smaller, taking out the type. The larger representation is used on projects bigger than 1 inch and should always be accompanied by type so it is readable.

6ĭimensions & Variations Here are some different variations to the Flutter Sweets logo that can be used in different settings. The integration of the type and image communicates the light, sugary feel to the company that is also implied through the product.

SPRINKLE X PALETTE SANS PROFESSIONAL

The san-serif nature of the Open Sans font implies a modern and professional feel to the company, while also implying a fun nature with the cursive font, Damion. The two fonts used are a modified Open Sans and Damion. Curving the font in this way also implies the motion of the wings, making it seem as if the butterfly is fluttering. Since butterflies are most known for their wings, the two fonts that spell out “Flutter Sweets” curve with them, accenting their shape. The color of the Flutter Sweets Logo was inspired by the structural color used in the Morpho butterfly’s wings, creating a creamy and light blue color for the brand of the company. That’s why we created Flutter Sweets, to create a healthier snack all can enjoy without the guilt! 4 Thus, we feel guilty for eating that one delicious dessert, when it should be enjoyed. Mission Statement Here at Flutter Sweets, our mission is to work toward a more sustainable and healthy lifestyle that aims toward a happier you! Many sweets are made with gluten, non-organic substances, and artificial coloring, hurting our bodies with every sweets intake. Thus, our products have no artificial coloring and are perfect for any occasion! 2 Our unique Flutter Sprinkles are colored by using the manipulation of light rather than using artificial food dyes. Using our homemade butterfly-based flour, all our products are gluten-free and organic! In addition to our unique flour, we love to decorate our sweets with our special Flutter Sprinkles, to add a little fun to your day. All products are made fresh daily and shipped out to local supermarkets. What are Flutter Sweets? Flutter Sweets is the first all-natural baked goods company to make sweets out of butterfly-based flour! Our baked goods are specially made from our naturally grown butterflies, harvested from our own farm. Table of Contents Introduction 1 Marketing Environments 17 What are Flutter Sweets? 2 Bus Sign 18* Mission Statement 4 Mall Sign 19* 20* Logo Billboards Dimensions & Variations 5 21 Primary Palette 7 Applications 22* Secondary Palette 9 Stickers 23* Typography 10 Tote Bags 24* Incorrect Uses 11 Magnets 25* 12 Magazine 26* Business System Business Card Website Envelope Letterhead 13 14 *Mockup designs by Freepik and 15 16

Sprinkle x palette sans